Wikimania 2024

The Big Funnel: Africa Growth Pilot phase two
08-08, 10:00–10:25 (Poland), Belgrade (8)
Language: English

An experimental new model for recruiting self-motivated contributors in Africa using self-paced online learning materials, and focusing on the fraction of people who complete the curriculum without external incentives.


a presentation on phase two of the Africa Growth Pilot program, focusing on testing the "Big Funnel" approach to driving complete newbies to high-quality, structured self-paced courses online, and then surfacing promising, self-motivating graduates and investing further — in human attention, invitations to gatherings, mentorship, 1:1 calls — only in those select few.

This in contrast to the outreach practice so far (in Africa and elsewhere), where we put in resources (time, money) into live trainings of general audiences with ~2% retention at best and a nonzero cost per capita.

Session recording: https://youtu.be/2JIhTex8LLs?t=1753


How does your session relate to the event themes: Collaboration of the Open?*

It is about recruiting direct contributors to Wikimedia projects, so not explicitly about collaborating across open projects.

What is the experience level needed for the audience for your session?*

Average knowledge about Wikimedia projects or activities

How do you plan to deliver this session?*

Onsite in Katowice

What other themes or topics does your session fit into? Please choose from the list of tags below.

Capacity building

See also: Africa Growth Pilot phase 2 (3.7 MB)

Veteran Wikimedia volunteer and veteran Wikimedia Foundation staff (Lead Program Officer, Emerging Wikimedia Communities).

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